TPC Group - Design Services

What you need to have a successful web site.
To have a successful web site there are a number of things that you must do. These are listed below and you can read about each one:

1) Register your domain name;
2) Have your web pages professionally designed;
3) Get your web pages hosted on a secure server; and
4) Promote your web site, and keep it up to date.

An added feature to many website is the Shopping Cart which enables you to sell items and receive payments online.

Warning! If you fail to follow all of these steps you will almost certainly be disappointed in the level of new business that your web site generates.*

.......................................................................................................

You must promote your web site.
You might have the best web site in the world but if no one knows it's there, no one will visit it and you will generate no new business from it. There are a number of ways that you can promote your web site to increase its 'visibility' to your potential customers; such as, self promotion, advertising, affiliate programs and search engine optimisation (seo).*

What is search engine optimization and how can it help?
Search engines allow users to search the whole web for sites relating to a particular subject or offering goods and services in which they are interested. You have almost certainly used some of these at some time, if not regularly. There are a number of such search engines with the most popular being Google, Yahoo, MSN and AOL. There are others that you may know or use, but most of the other search engines tend to carry less than 2% of the search engine traffic each. Google and Yahoo are the most popular search engines, each carrying more than 30% of the search engine traffic. You can find Google (our preferred search engine) at www.google.com and Yahoo at www.yahoo.com.

Search engines will most often find tens, if not hundreds, of thousands of sites that match the key words or phrases entered. Users however, seldom look at sites appearing beyond the first page or two of the list. So how can you make sure that your site is given a high ranking? This can be a long and complex task with no guarantee of success, especially if there is intense competition on your chosen search keywords.*

Referral: Net Applications – www.netapplications.com